Who Makes Insignia TVs & Are They Still Good?

Ever wondered Who makes insignia TVs sitting in your living room? Questions whirl around like a tornado, whipping up confusion, right? Who’s behind these sleek screens we love watching our favorite shows on?

Let me tell you, it’s a mystery that’s puzzled many a TV enthusiast. Imagine this. You’re out shopping, you spot an Insignia TV and you’re captivated by its charm.

Your puzzle’s about to be solved. We’re pulling back the curtain on the enigma of Insignia TVs.

So, get ready, it’s going to be an enlightening ride!

Who Makes Insignia TVs

Who Makes Insignia TVs?

Insignia TVs, those sleek screens that have caught the attention of many, are owned by none other than Best Buy.

But ownership is just one part of the story.

When it comes to actual manufacturing, Best Buy hands over the reins to Hisense, a renowned Chinese company known for its wide array of home appliances and electronics.

So, while you might have thought Best Buy was crafting these TVs in some secret lab, it’s actually Hisense that’s doing the heavy lifting.

The Outsourcing Game

Now, Best Buy might own the Insignia brand, but they’re retailers at heart, not manufacturers.

So, what do they do? They outsource.

And not just to any random company, but usually to the big players in China.

And when it comes to Insignia’s Fire TVs, Hisense is the exclusive manufacturer.

But, and here’s where it gets interesting, Hisense isn’t the only player in the game.

There’s evidence suggesting other Chinese companies have had their hands in the Insignia pie.

More than Just TVs

While we’re on the topic of Insignia, it’s worth noting they’re not just in the TV business.

From refrigerators to washing machines, and even smaller electronics like cameras and power banks, Insignia’s got a wide range.

And their mantra?

Quality products at competitive prices.

The Power Duo: Best Buy and Amazon

2018 was a game-changer.

Best Buy and Amazon, two giants in their respective fields, joined forces.

This partnership was all about securing the Fire TV market, and boy, did it work!

Insignia quickly rose to prominence in Fire TV sales.

And if you’re wondering why you don’t see Insignia products at other stores, well, it’s all part of the plan.

Amazon wanted a physical retailer to promote Fire TVs, and Best Buy fit the bill perfectly.

Components and Assembly

Insignia TVs, a brand that’s become synonymous with affordability and decent quality, have a fascinating assembly story.

Let’s break down the components that come together to create these screens.

LCD Panel

The heart of any TV is its display.

The LCD panel in Insignia’s 32″ Fire TV model, the NS-32F201NA22, is manufactured by China Star Optoelectronics Technology (CSOT). CSOT, a subsidiary of TCL, is a leading TV panel supplier based in China.

China Star Optoelectronics Technology (CSOT) Factory Photo

They’ve been in the display production game since 2009, crafting LCDs for various brands, including Insignia.

Main Board and Power Supply

The main board, often considered the brain of the TV, controls all its functions.

In the Insignia Fire TV model, the main board is labeled 0980-0900-1530(0A). This naming convention is strikingly similar to Samsung’s main boards.

So, it’s plausible that Samsung might be the supplier for this component.

Further supporting this theory is the memory module on the board, which is unmistakably a Samsung product.

Wi-Fi Module

In today’s age, a smart TV without Wi-Fi is like a car without wheels.

The Wi-Fi module in the Insignia model is labeled DHUR-AZ68.

This component is the handiwork of Wistron NeWeb Corporation (WNC), a Taiwanese company known for its satellite communication systems and portable communication equipment.

Assembly and Manufacturing

While Best Buy owns the Insignia brand, they don’t manufacture the TVs.

Insignia TVs assembled in China & Vietnam

Instead, they source components from various original equipment manufacturers (OEMs) like LG, Toshiba, Samsung, and TCL. These components are then assembled into the final product by contract manufacturers, primarily in China and Vietnam.

The Bigger Picture

Insignia TVs are a testament to global collaboration.

Components from various parts of the world come together, resulting in a product that offers value for money.

Whether you’re streaming your favorite show or just catching the evening news, remember that behind that screen is a tale of international cooperation and business acumen.

Note: While Insignia TVs are a blend of components from various brands, it’s essential to remember that the exact suppliers can vary depending on the model and the contract manufacturer used by Best Buy during the manufacturing year.

Insignia TV Overview

Insignia TVs have carved a niche for themselves in the bustling TV market.

They’re not just any random brand on the shelf; they’re a recognized name, especially if you’ve ever strolled through the aisles of Best Buy.

insignia tv

But what makes them stand out?

Is it their affordability, their features, or the trust Best Buy has instilled in them?

It’s a blend of all these factors.

Insignia TVs have managed to strike a balance between quality and price, making them a go-to choice for many.

Comparison with Other Brands

When you pit Insignia against giants like Samsung or LG, it’s like comparing David to Goliath.

But remember, David had his strengths, and so does Insignia.

While Samsung and LG might boast of their cutting-edge technology and premium features, Insignia holds its ground with its affordability and decent quality.

It’s like getting a good deal without burning a hole in your pocket.

And when it comes to features, Insignia doesn’t lag far behind.

Whether it’s Roku OS, Fire OS, or the range of Insignia TV models, they’ve got something for everyone.

But, of course, if you’re a tech geek looking for the latest and greatest, you might lean towards the big names.

However, for the average Joe looking for a good TV without the hefty price tag, Insignia is a solid contender.

A Quick Dive into Quality

You might wonder, with such competitive pricing, does Insignia compromise on quality?

Well, not really.

They might not offer the ultra-high-definition experience that some premium brands do, but they sure give you a bang for your buck.

From decent picture quality to satisfactory sound, they’ve got you covered.

And if you’re into streaming or gaming, Insignia TVs won’t disappoint.

Insignia’s Place in the Market

Insignia has managed to cement its place in the market, thanks to its partnership with Best Buy.

It’s like having a big brother watching your back.

With Best Buy’s trust and Insignia’s commitment to quality, they’ve managed to win many hearts.

And with the ever-evolving TV technology, who knows?

Insignia might just surprise us in the future.

Quality and Performance

Insignia TVs, while being budget-friendly, don’t skimp on delivering a decent visual experience.

They might not rival the ultra-high-definition displays of top-tier brands like Samsung or LG, but they certainly offer above-average picture quality.

Whether you’re catching the latest episode of your favorite series or watching a blockbuster movie, Insignia ensures a satisfying viewing experience.

Streaming Capabilities

One of the standout features of Insignia TVs is their built-in streaming capabilities.

With either Roku or Fire OS packed in, users don’t need any external devices to dive into a world of entertainment.

BestBuy insignia QLED Fire TV

From popular streaming platforms to niche content providers, everything’s just a click away.

And while they might not have a dedicated OS, the integration of these popular streaming platforms ensures a seamless and rich streaming experience.

Gaming and Other Uses

While hardcore gamers might lean towards more premium brands with higher refresh rates and advanced gaming features, Insignia TVs are perfect for casual gaming.

They might not offer features like HDR10+ or Dolby Vision, but for the average user, they provide a smooth gaming experience.

Beyond gaming, whether it’s for streaming, daily TV watching, or even as a display for your computer, Insignia TVs are versatile and up to the task.

Note: While Insignia TVs are a blend of affordability and decent quality, it’s essential to remember that the exact features can vary depending on the model.

Are Insignia TVs Any Good?

Insignia TVs have been a topic of discussion among many TV enthusiasts and potential buyers.

The question that often arises is, “Are they any good?” Let’s address this burning question by examining various aspects of Insignia TVs.

Quality and Affordability

Insignia TVs, primarily known for their affordability, have managed to strike a balance between price and performance.

While they might not compete with the ultra-premium brands in terms of advanced features, they certainly deliver a commendable performance for their price range.

The brand’s commitment to providing value for money is evident in the decent picture and sound quality they offer.

User Reviews and Feedback

A significant indicator of a product’s worth is the feedback from its users.

Insignia TVs have garnered a mix of reviews.

Many users appreciate the TVs for their affordability and decent performance, especially when considering the price point.

However, like any product, there are users who’ve had less than stellar experiences, often pointing out specific issues or comparing them with high-end models from other brands.

It’s essential to remember that user experiences can vary based on individual expectations and usage patterns.

Features and OS Integration

One of the standout features of Insignia TVs is their integration with popular streaming platforms, namely Roku OS and Fire OS. This built-in capability ensures that users have a plethora of entertainment options right out of the box.

The user-friendly interface and seamless streaming experience make them a favorite among many.

Lifespan and Warranty

When it comes to lifespan, Insignia TVs, like any electronic product, depend on usage and care.

While they might not boast the longevity of some premium brands, they offer a reasonable lifespan for their price range.

Additionally, the warranty provided by Best Buy for Insignia TVs is a testament to their commitment to customer satisfaction.

Comparisons with Other Brands

While Insignia TVs might not be on par with giants like Samsung or LG in terms of cutting-edge technology, they hold their ground in the mid-range segment.

Their strength lies in offering a good deal without burning a hole in the consumer’s pocket.

For the average user looking for a decent TV experience without the hefty price tag, Insignia emerges as a solid contender.

How Long Do Insignia TVs Last?

When it comes to electronics, especially TVs, one of the most pressing concerns for consumers is longevity.

How long will this TV last?

Is it worth the investment?

Let’s address these burning questions by examining the lifespan of Insignia TVs.

Factors Influencing Lifespan

Every TV’s lifespan is influenced by a combination of factors:

  • Usage Patterns: Just like any other electronic device, the more you use it, the quicker it might wear out. If you’re someone who has the TV on 24/7, it’s naturally going to have a shorter lifespan than if you use it for a few hours a day.
  • Environmental Conditions: TVs kept in conditions with a lot of dust, humidity, or extreme temperatures might not last as long. Proper ventilation is crucial to ensure the components don’t overheat.
  • Maintenance: Regularly cleaning your TV, ensuring it’s free from dust, and using it in line with the manufacturer’s guidelines can extend its life.

Average Lifespan of Insignia TVs

Insignia TVs, being a product of Best Buy and manufactured by renowned companies like Hisense, are built with quality in mind.

On average, with moderate use and proper care, an Insignia TV can last anywhere from 5 to 7 years.

Of course, this is a ballpark figure, and individual experiences may vary.

When stacked against giants like Samsung or LG, Insignia TVs might not boast the same lifespan.

Brands like Samsung or LG, with their premium models, often have a longer lifespan, sometimes exceeding 10 years.

But remember, with Insignia, you’re getting a TV at a fraction of the cost.

So, while it might not last as long as a high-end model from a premium brand, it offers excellent value for its price.

Warranty and Repairs

One of the perks of opting for an Insignia TV is the warranty provided by Best Buy.

Most Insignia TVs come with a one-year warranty, covering any manufacturer defects.

If any issues arise within this period, Best Buy usually offers repairs or replacements, ensuring peace of mind for the consumer.

Beyond the warranty period, repairs are possible, but it’s essential to weigh the cost of repairs against purchasing a new TV.

Making Your Insignia TV Last Longer

Want to squeeze a few more years out of your Insignia TV? Here are some tips:

  • Limit Daily Usage: Consider using a timer to ensure the TV isn’t on unnecessarily, especially when no one’s watching.
  • Ensure Proper Ventilation: Make sure the TV’s vents aren’t blocked, and it’s not placed in a cramped space.
  • Regular Maintenance: Dust it regularly, and consider using a surge protector to protect it from electrical surges.
  • Avoid Display Burn-In: Static images left on screen for extended periods can cause burn-in.

Ensure screen savers are active, and vary the content you watch.

While Insignia TVs might not have the longest lifespan in the TV market, they offer a balance between affordability and decent quality.

With proper care and moderate use, they can serve you well for several years, making them a worthy consideration for those on a budget.

Final Say So!

In the vast realm of television brands, Insignia has emerged as a beacon of affordability and quality.

Behind that captivating screen in your living space is a tale of strategic partnerships, global collaboration, and a commitment to delivering value.

So, the next time you power on your Insignia TV, remember the journey it’s been on.

From the bustling aisles of Best Buy to the strategic minds at Amazon, and the craftsmanship of manufacturers like Hisense.

Insignia isn’t just a brand; it’s a testament to what’s possible when innovation meets affordability.

As the curtains fall on our exploration, one thing’s clear: Insignia TVs are more than just screens; they’re stories waiting to be told.

Happy watching!



Are Insignia TVs made by Samsung?

No, Insignia TVs are not made by Samsung. They are owned by Best Buy and primarily manufactured by Hisense and other companies.


Are Insignia TVs Made In China?

Yes, Insignia TVs are primarily manufactured in China by companies like Hisense.


Does Best Buy Manufacture Insignia TVs?

No, Best Buy owns the Insignia brand but outsources the manufacturing to other companies, primarily Hisense.

Joe Blackmore

Joe Blackmore

Hi, I am the founder and editor-in-chief of this website. With a passion for cutting-edge technology and a keen eye for industry trends, I deliver informative and engaging content to a growing audience of tech-savvy viewers.

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