Uk Health Campaign Slammed By Games Industry

A UK health campaign intended to get kids out and about instead of in front of a computer screen has been slammed by Gmaes Manufacturers.

The advert for the Change4Life campaign claims that if kids keep playing with their Nintendo game gear they will die young, which is a bit alarmist. The Games industry trade magazine – MCV – has complained to the Advertising Standards Authority about the advertisement.

But the Department of Health said it is important be aware of the benefits of an active lifestyle and denied that the advert said that kids should not play computer games. However the MCV’s associate editor, Tim Ingham, said that the advert was a hugely inaccurate portrayal of an industry whose activity is far less sedentary than, say, watching TV.

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Uk Health Campaign Slammed By Games Industry