Microsoft Adverts Cause a Stir with Apple

Apple is furious after Microsoft adverts which pointedly say that over-priced Apple ‘toys’ are much more costly than normal computers.

Furious letters are flying everywhere on the net about the adverts which point out that when the economy is in tatters the last thing you want to do is spend more than $1000 on a computer which does less than those that are cheaper. The television ad shows a young woman who’s confused by the lack of sub-$1000 computers on offer at her local Apple Store, but who finds shedloads of cheaper Windows-based PC options at her local retailer. The advert has clearly got under the skin of Apple which has ordered its tame lackeys in the trade press to gun for the campaign.

Serious tech magazines have been ringing up Apple resellers to ask what they think. Not surprisingly they think the campaign is pants. However none of the people we have seen interview deny that the adverts are true. One Apple reseller said that “lots of PC users have fallen for the ‘big spec sheet, low price’ trap”… this would be the trap of buying a computer that actually did something for less cash.

Source

Microsoft Adverts Cause a Stir with Apple